Good grief, I don't know how it is that I failed to post this when Bethany sent it to me! She sent it to me at the same time Kim sent her trip report and I meant to run them at the same time. Many apologies for the late posting!
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I know you have all been waiting for my next installment of Georgie World goes to a trade show, and now you can all relax because I finally had time to sit down and write about my experience at Bubble NY this past weekend.
For those of you who are new to F-I, Bubble NY is a children’s clothing trade show that runs at the same time as ENK Children’s Show- a HUGE children’s clothing trade show in NYC. Bubble is what I like to call a ‘boutique show’ because it is much smaller and the clothing is of a higher price point and most of the manufacturers showing there have some really beautiful clothing. You are not going to find polyester christening gowns or a sock booth (unless it is some really cool socks) at Bubble, which you WILL find at Children’s Club. This is my second time showing at Bubble and you can read about my first time here.
Well kittens, this was a totally different experience from my August showing. Traffic was down and I only got a few orders. The reason I am telling you this is so those of you who are new will know, when you do a trade show there is a good chance you will not get enough orders to make up the cost of travel and your booth. But the way I see it is, when you show at a trade show you are reaching hundreds of buyers and it makes your company seem more legit. I see trade shows much more as a marketing cost then a way to get orders. Plus I get to meet buyers and talk with them about their business and what I can do to help them get the type of product they want.
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